An indie rock band from Alaska released a music video for their single “Feel It Still” and everyone seemed to fall in love with it. Why? you might ask. With a little help from Wieden+Kennedy, the video was turned into an interactive project fighting for people’s rights. Good music and justice, yes yes!
Adrian Rossi & Alex Grieve: “We’ve all seen brands try to be more than just a brand, to stand for some social cause or another. Some do it successfully, others fall flat on their faces. This idea takes interactivity and makes a real social virtue of it. It also makes you watch it again and again and again. We now cannot get the song out of our heads. Damn you!”