Prague-based VMLY&R creative Carlos Paboudjian has been wowing social media with his use of new AI technology (still in beta) from midjourney.com to create extraordinary sets of images inspired by Frida Kahlo, the movie Amelie and, his latest work, a dystopian take on Disney-like theme parks.

Unbelievable as it may seem, there is no conventional artist or photographer involved in the image creations, though. Just words. That’s right … just words.

Write a brief with a few inspiring terms, submit into the program … and this is the quality of output you can expect. Carlos says he does a lot of experimentation with different word group juxtapositions to ‘inspire’ the AI to the results. “I will use technical terms and then put something like ‘Caravaggio-esque’ or ‘I want junkie style’.” The program apparently can think about these referential inputs and their possibilities across 500 or more dimensions (we have four, including time). “What you get back is what you have put in, what you are looking for … but it is not the image you had in mind.” Any of you still sceptical of the creative potential of AI? No, we’re not either.