Campaign
Howell Henry Chaldecott Lury & Partners, London
[3.98.059]
More Info
And you thought all you´d lose is your life. But a finger? Or a thumb? At
the knuckle. You didn´t bargain for that when you fist lit up,did you? Forget
lung cancer, heart disease, stomach ulcers. Out of sight, out of mind. But
not Buerger´s disease. (Loss of limb to you.) Damaged blood vessels
leads to a lack of blood being pumped to the extremities. Sounds nasty.
It gets worse. Gangrene next. (Which even the heaviest smokers can smell).
Then amputation. So don´t worry about what you´ll do with your hands if
you give up. Worry about what you´ll do without them if you don´t.
- Client AHS
- Ad Agency Howell Henry Chaldecott Lury & Partners, London
- Art Director John Messum
- Copywriter Jo Tanner