The Terrence Higgins Trust
Landor Associates, Cincinnati
[5.97.059]
More Info
“I´m HIV positive, I just assumed he was too. He never mentioned condoms.”
“I think I´m negative. I assumed he was also, he didn´t use condoms. If he has HIV he´d
say…wouldn´t he?” Pay-off: Assume Nothing.
- Client The Terrence Higgins Trust
- Ad Agency Landor Associates, Cincinnati
- Art Director Shaun Whelan, Juliet Barclay
- Copywriter Shaun Whelan, John Spencer
- Photographer Peter Dazeley
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