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DDB, Amsterdam

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Headline: A harmless side effect of Zantac (an ulcer treatment). Copy: Immediately after finishing a Zantac cure the following side effect may be noticed: it is useless trying to get the patient out of the swimming pool. Patients do not shrink from swimming the length of the pool several times. In general, an enthusiastic and exuberant lifestyle has been reported.

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Headline: A harmless side effect of Zantac (an ulcer treatment). Copy: Immediately after finishing a Zantac cure the following side effect may be noticed: it is useless trying to get the patient out of the swimming pool. Patients do not shrink from swimming the length of the pool several times. In general, an enthusiastic and exuberant lifestyle has been reported.

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