Campaign
DDB, Paris
[3.99.097]
More Info
Pyrel Insecticide “Bugs” [00:20]# An amusingly low-tech commercial featuring a bunch of very fake-looking insects watching a slide show of beautiful flowers. Each flower is greeted with applause and cheering until there appears on the screen a picture of a plant known for its natural insect-repellent quality. The creepy-crawly audience immediately takes flight. The natural substance of this particular plant is, we learn, a main ingredient of Pyrel insecticide.
- Client Pyrel
- Ad Agency DDB, Paris
- Art Director Sébastien Zanini
- Copywriter Pierre-Marie Faussurier
- Production Company Why us, Saint-Cloud
- Director Arnaud Roussel
More: DDB Paris
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