Ikea
St. Luke's, London
[1.98.095]
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Ikea “Downsizer” [00:30]# A bitingly sarcastic take on the “caring 90s”: A young lady with a steely grin tells us that it wouldn’t cost much to turn a drab office into a stimulating workspace. If one bought the furniture at Ikea one could simply economise by “letting someone go. And it doesn’t even have to be someone senior.” A poor blake whose annual earnings come up to a meagre ten and a half thousand seems bound to become the victim of this calculation.
- Client Ikea
- Ad Agency St. Luke's, London
- Art Director Julian Visard
- Copywriter Alan Young
- Production Company The Directory
- Director Chris Dada
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