“What kind of person?” 1,2+3 [00:30]# “What kind of person eats Wasa?” is the overriding theme of this campaign, staring with an image of what looks like a hundred TV screens. In each of the many commercial the camera zooms in on one particular Wasa eaters, with a short take on his or her lifestyle, view in life, etc. In our small selectionwe meet a skateboarder, a fashion model and an avantgarde dance company. Each spot ends on a slice of Wasa crispbread cracking to pieces to an appropriately crunching sound.