ITC “Little Boy” & Peddlers” & Talking Heads” [00:45]# ITC stand for Independent Television Commission, whose job is to make sure that certain programs are aired at certain times, that advertising sticks to certain rules, and that documentary programs do not present biased views of subjects. These issues are topicalised in these three spots. In the first one a little boy is watching a crime series on TV that is clearly not suitable for his age. For the murder that is being committed on the TV screen moves into in the very living room the little boy is sitting in. The impression this has on him seems devastating. “Peddlers” shows what would happen if just any advertiser could make the most outrageous claims on TV. Again, the shady figures peddling their wares are right in the living room with the older couple watching these “ads.” The final spot in the series shows the disembodied head of a man talking about the perils of nuclear fuel. Then the head turns 180 degrees, and from the same head another aces looks at us, presenting the opposite view of this problem.