Swedish Lottery
Grey, Stockholm
[4.90.105]
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Swedish Lottery [00:45]#
An older guy impatiently awaits the lottery winners on a TV in a bar. “Will you all shut up?” he cries, even though all are silent. “Number 3,” says the TV announcer. “Yes,” confirms the man. “Number 7,” – “Yes.” “Number 18, 22.” He chuckles as his chances of winning grow. The next three numbers, however, make him frown, but for each one we hear a “yes” from the back of the room. A man gets up – he yells “Unbelievable!” I’ve won!” and strumbles out the door. “Money isn’t everything,” says the postman into his beer. Lotto – “A new thriller every week.”
- Client Swedish Lottery
- Ad Agency Grey, Stockholm
- Art Director Ake Marmsjo
- Copywriter Sture Soederlund
- Production Company Studio 24, Stockholm
- Director Roy Andersson
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