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Campaign
TBWA, Paris
[4.90.107]
More Info
Humex Gelules “L´Expédition Polaire” [00:30]# The slogan “Don’t let a cold spoil your life” is taken to the extreme in this spot for cold medicine. Some explorer in the polar region is attacked by wolves. Using his very last match he quickly makes a fire and the wolves start to retreat. But unfortunately a big sneeze from the explorer extinguishes the flames.
- Client Humex
- Ad Agency TBWA, Paris
- Art Director Gisèle Clavreuil
- Copywriter Monique Leveque
- Production Company Pac, Paris
- Director Patrice Leconte
More: TBWA Paris
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