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Bud Light

Downtown Partners, Toronto

[3.02.103]

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“Fridge” [00:30]# Two men are waiting for the game to start on TV. One watches the screen, while the other bores through the wall under the kitchen sink. He opens the back of the neighbor’s refrigerator where the awaited six-pack of Bud Light is chilling nicely. But just then, the woman next door opens her fridge and screams when she sees the man’s head in her icebox, “AAHHH!” Her husband rushes to her aid. He opens the fridge and screams, “AAHHH!” But not because of the head – it’s gone, along with his Bud Light. This commercial won a Gold Lion at this year’s Cannes Festival.

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"Fridge" [00:30]# Two men are waiting for the game to start on TV. One watches the screen, while the other bores through the wall under the kitchen sink. He opens the back of the neighbor's refrigerator where the awaited six-pack of Bud Light is chilling nicely. But just then, the woman next door opens her fridge and screams when she sees the man's head in her icebox, "AAHHH!" Her husband rushes to her aid. He opens the fridge and screams, "AAHHH!" But not because of the head - it's gone, along with his Bud Light. This commercial won a Gold Lion at this year's Cannes Festival.

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