Bud Light
Downtown Partners, Toronto
[3.02.103]
More Info
“Fridge” [00:30]# Two men are waiting for the game to start on TV. One watches the screen, while the other bores through the wall under the kitchen sink. He opens the back of the neighbor’s refrigerator where the awaited six-pack of Bud Light is chilling nicely. But just then, the woman next door opens her fridge and screams when she sees the man’s head in her icebox, “AAHHH!” Her husband rushes to her aid. He opens the fridge and screams, “AAHHH!” But not because of the head – it’s gone, along with his Bud Light. This commercial won a Gold Lion at this year’s Cannes Festival.
- Client Bud Light
- Ad Agency Downtown Partners, Toronto
- Art Director Dan Pawych
- Copywriter James Lee
- Production Company Industry Films, Toronto
- Director Paul Middleditch