“Focus on the Positive” [02:00]#
What starts out as a typical handi-cam, hidden camera style, black and white protest spot, suddenly becomes a musical tribute to a positive outlook on the dangers of smoking. “So smoking related death has become routine, they still haven’t proved the addictive nature of nicotine. Ha, Ha, a smoker dies every 8 seconds. You’re forgetting the 7 seconds in between.” Don’t worry, be happy. Like the makers of this spot, who are happy to have won a Gold Lion at Cannes.