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Bartle Bogle Hegarty (BBH), London

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Buxton Mineral Water “Sex” [00:30]# A presenter tells us of the problem the English have “talking about sex.” Except that he doesn’t say the word “sex.” He holds up a sign with the ominous word written on it instead every time it comes up in his rap on Buxton mineral water. And given the innocent nature of the subject, it does come up rather often. As in Middlesex, Essex and Sussex. Claim: Buxton. The most English of mineral waters.

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Buxton Mineral Water "Sex" [00:30]# A presenter tells us of the problem the English have "talking about sex." Except that he doesn't say the word "sex." He holds up a sign with the ominous word written on it instead every time it comes up in his rap on Buxton mineral water. And given the innocent nature of the subject, it does come up rather often. As in Middlesex, Essex and Sussex. Claim: Buxton. The most English of mineral waters.

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