Migros
Advico Young & Rubicam (Y&R), Zurich
[4.93.110]
More Info
Migros “Katzenfutter”, “Versöhnung” + “Hunde” [00:30]# A cat turns into a monster when confronted with a certain kind of cat food. “You’d better buy cat food at Migros,” a super informs us. As well as vacuum cleaners, we later learn, for the one brought out to get rid of the mess made by the enraged cat sucks up the cat instead. In the second spot, plates are thrown from an apartment window from which we can deduce that a domestic dispute is in full swing. Super: “You’d better buy tableware at Migros.” Next, a flimsy nightshirt comes floating down, signaling reconciliation. Super: You’d better buy condoms at Migros. In the final spot, we are shown the result of not buying perfume or aftershave at Migros. In the final spot, we are shown the result of not buying perfume or aftershave at Migros. The scents selected by the man and the woman in this commercial make them inordinately attractive – to large groups of dogs.
- Client Migros
- Ad Agency Advico Young & Rubicam (Y&R), Zurich
- Art Director Mathias Babst
- Copywriter Hansjoerg Zuercher
- Production Company Wirz, Zurich
- Director Ernst Wirz