VW Volkswagen Sharan
DDB, Paris
[3.96.093]
More Info
VW Sharan – 3 spots [00:30]# Elderly people appear in spots and recount first buying their Volkwagen Sharan station wagons – way back in the 20th century. All of them fondly remember the crazy days of their youth. (The couple in the third spot even admits to having made their children in the car.) Even though the Sharan might have become a bit too big for them, now that they are old, they are so attached to it that they won’t give it up. The final shot in each commercial shows the old people next to their brand new looking car in a futurist setting. Claim: “Sharan TDI by Volkswagen. The car to travel through the times.”
- Client VW Volkswagen Sharan
- Ad Agency DDB, Paris
- Art Director Olivier Verdon
- Copywriter Jean-Denis Pallain
- Production Company Premiere Heure, Saint-Cloud
- Director Philippe Pollet-Villard