Ricola
Ogilvy & Mather, Hong Kong
[3.96.123]
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Ricola Swiss Herbal Candy “Monologue” [00:50]#
Seen through the eyes of a young man, this commercial reflects the many social problems facing Hong Kong and its inhabitants. The visual overkill ends when a VO proclaims, “Let’s forget this shit and have a candy.” Cut to Ricola Swiss Herbal Candy against a snow-covered mountain. Super: “One’s attitude decides how life tastes.”
- Client Ricola
- Ad Agency Ogilvy & Mather, Hong Kong
- Art Director Paul Chan
- Copywriter K.C. Tang
- Production Company Film Factory, Hong Kong
- Director Louis Ng