
Nissan Frontier Trucks
TBWA\Chiat\Day, Los Angeles
[2.98.085]
More Info
“Chair” [01:00]# A guy watching TV falls asleep in his armchair. His dog, apparently bored by his owner’s lifestyle, takes the initiative. Piano tunes playing Snoopy’s theme accompany the dog’s effort to shove the chair on its castors out into the street. The dog embarks and the chair starts rolling down the steep streets. Despite the gathering speed, the guy continues to sleep, only to wake up once they have reached their final destination: a shopping window featuring a Nissan Frontier Truck. Now they will enjoy real rides. Pay-off: “Enjoy the ride.”
- Client Nissan Frontier Trucks
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Art Director Scott Macgregor
- Copywriter Michael McKay
- Production Company Propaganda Films, U.S.A.
- Director Spike Jonze
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