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Leo Burnett, Chicago

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“Tricks” [00:30] “Kiss” [01:00]#
You can’t teach an old dog new tricks but, as we learn in the first commercial, a piece of cheese can make an old dog teach his owner some tricks. In the second commercial an older gentleman prepares himself for what seems a quite important date. His car takes him out to the country, yet his picnic-date turns out to be a regular cow: for the dairy month of June she earns both flowers and a kiss. Pay-off: “Behold the power of cheese.”

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"Tricks" [00:30] "Kiss" [01:00]# You can't teach an old dog new tricks but, as we learn in the first commercial, a piece of cheese can make an old dog teach his owner some tricks. In the second commercial an older gentleman prepares himself for what seems a quite important date. His car takes him out to the country, yet his picnic-date turns out to be a regular cow: for the dairy month of June she earns both flowers and a kiss. Pay-off: "Behold the power of cheese."

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