Henry M. Betrix
Leo Burnett, Frankfurt am Main
[3.95.098]
More Info
“Principles” [00:30]# In this beautifully stylized commercial an archer prepares to shoot his bow amidst a cacophonous buzz of voices proclaiming this and that. MVO: “Try to get to the essential of things and make it your principle.” Cut to a flacon of “Principles,” a new man’s scent for Henry M. Betrix.
- Client Henry M. Betrix
- Ad Agency Leo Burnett, Frankfurt am Main
- Art Director Christoph Barth
- Copywriter Stefan Karl
- Production Company Meta Goldstern Film, Frankfurt am Main
- Director Metagoldstern
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