Grey Poupon
Lowe Marschalk , New York
[3.95.108]
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“Is that Grey Poupon?” [00:30]# Two chauffeured limos meet on a country road. The owner of the first turns to the owner of the second and asks him to let him have some of his Grey Poupon mustard. The second one grants the wish but must then face up to a delicate question as to what he is putting the delicious Grey Poupon on – surely not an ordinary Wiener? “Oh no,” the thus attacked gentleman hastens to answer. “It’s a Frankfurter.” He adds in the most affected tone possible. And then goes on the offensive himself. “Are you using my Grey Poupon on a Baloney sandwich?” “No, It’s Bologna,” the other one replies daintily. Neither of them is fooled by the other. “Baloney,” The first mutters to himself contemptuously. “Wiener!” the other one grunts. Claim: “Grey Poupon. One of the finer things in life.”
- Client Grey Poupon
- Ad Agency Lowe Marschalk , New York
- Art Director Steve Kaplan
- Copywriter Lowe Marschalk, New York
- Director Harold Becker, New York
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