Campaign
BBDP, Milan
[2.96.086]
More Info
Aprilia Rally 50 “Safe Sex” [00:30]# Made by the director of the “Truth or Dare” documentary about Madonna, this spot features scenes of a couple making love intercut with shots of an elderly woman making her way towards the door behind which the two lovers frolic. But, as it turns out, the old lady is not interested in what the young people are up to. She just sees it as an opportunity to steal the keys to the young man’s motor scooter. Claim: “Aprilia. A sense of wonder.”
- Client Aprilia
- Ad Agency BBDP, Milan
- Art Director Marco Ravanetti
- Copywriter Emilio Haimann
- Production Company Filmmaster, Roma
- Director Alek Keshishian