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McDonald’s

Leo Burnett, London

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McDonald’s “Birds & Bees” [00:45]# A little girl pesters her father with questions about the birds and the bees. He starts squirming in discomfort as her questions get more and more specific. Finally, he has a bright idea to distract her: he takes her out to McDonald’s to lunch. She happily agrees and tells him that she’ll have a Happy Meal, “and then you can tell me all about it.”

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McDonald's "Birds & Bees" [00:45]# A little girl pesters her father with questions about the birds and the bees. He starts squirming in discomfort as her questions get more and more specific. Finally, he has a bright idea to distract her: he takes her out to McDonald's to lunch. She happily agrees and tells him that she'll have a Happy Meal, "and then you can tell me all about it."

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