Pittsburgh Breweries/Iron City Beer “Beer Truck” + “Kitty Kat” [00:30]# A beer campaign in which the beer drinkers themselves are asked to tell us what their kind of beer commercial would be like. Dan wants to show “real men doing real work on a hot Saturday afternoon,” the real work being lawn mowing. Then he wants to have a beer truck equipped with bells coming around the corner and the men running for it in childish glee and lining up to get their bottle of Iron City Beer. VO: “There’s a little iron in all of us.” The second commercial has the foreman of what looks like a chain gang voice his dissatisfaction with the usual beer ads. He doesn’t want to see “some airheads sitting around on the beach,” and would also prefer to see real men at work. Both commercials end with the appetizing pay-off: “It’s a burp thing.” The idea for this campaign for Iron City brand beer appears to derive from linking the brand name to the American non-fiction bestseller “Iron John,” in which men are exhorted to revert to a natural “male” state of being.