“Idiot,” “Plastic Window” + “Primer Paint” [00:30]# A campaign for American Spirit motor incurance: Grainy close-up images of car parts and car interiors with traffic noises on the soundtrack and a VO claiming to be one of a variety of the type of dreadful
drivers bound to strike terror into the hearts of respectalbe car-owners. In the first spot the V describes himself as one of those idiot drivers some decent drivers feel they are followed by all the time. It´s true, he says, he is an idiot. “But only one of three idiots assigned to you. We each work 8-houres shifts. This month I happen to be on days. Hope you´ve got good insurance.” Cut to super: “Some people deserves to pay high insurance premiums. We specialize in those who don´t.” The second spot presents the
kind of driver whose car has “squeaky shocks and a large sheep of
polyethylene plastic for the left window.” The third one in this gallery of motorised menaces drives a vehicle whose “inspection sticker expired during the Carter administration, and the numer of tickets I´ve got is only matched by the number of empty beer cans in my back seat. What´s more: I´m coming up behind you right now.”