Pepe “Talking to your teenager” [01:00]#An extraordinary commercial, remarkable mainly for the fact that it dres to venture into territory that is asfar from the safe and tried formular for jeans davertising as you can get. While a VO, with heavily ironic overtones instructs parents how to best tend to their teenagers, we see a man lying in his bed reading the brochure for his new
Mercedes. His son secretly abducts the car and takes some friends of his for a ride. This escapade ends rather dismally in the Docklands when the car is winched high up on a crane and then dropped. Logo: Pepe Jeans, London.