Campaign
Sek & Grey, Helsinki
[4.92.074]
More Info
“Beach Boys” [00:30]# A new episode in the series featuring that strapping young model of Finnish manhood whose move out of his parents’ home and into his own apartment were the subject of other Lahden beer commercials previously featured on our tape. This time he spends a day on the beach with his friend. What starts out as a prank played on one of the friends turns out to be a potentially promising way of attracting bathing beauties. Naturally, Lahden beer plays a special role in all this.
- Client Lahden
- Ad Agency Sek & Grey, Helsinki
- Art Director Esko Moilanen
- Copywriter Mikko Toivanen
- Production Company Oh la la, Helsinki
- Director Pehr Seth