“Spinach,” “Fish,” “Chicken” + “Pork” [00:15]# A brilliantly simple campaign that works with changing perspectives to demonstrate the high iron content of beef. At first, it looks as if a plate with some spinach is standing next to a plate of beef. Both portions contain the same amount of iron. But then it is revealed to us that the plate of spinach was placed way in the background and when it is brought closer we realize that it really is a gauge amount of spinach we would have to ingest to get the same nutritional effect. In the following spots, the same trick is played on us with fist chicken and pork.