“Promises,” “Trends” + “Babyface” [00:40]# A new series of commercials for Tesco chain of supermarkets and quite a departure from the Dudley Moore campaign that proved to be somewhat less successful than expected. “Premises” starts off by illustrating through examples in a woman’s life all the promises that were broken from the changes a diet promised, to the children “promising to be good” or the horoscope promising a lucky day. Tesco, it is claimed on the other hand, stick to their promises and really offer the “tenderest beef, the freshest bread and the finest fruit.” Another spot in this series illustrates a new trend according to which houses have become boxier, portions meaner, bosses stingier, etc. To keep up with the spirit of the times, the spot suggests, Tesco have taken the next logical step and have made the prices of their own brand products mean, tightfisted and tiddly. The third spot on our selection features beautiful tables of babies an toddlers while a VO speaks of the things Tesco have through of to make shopping easier for mothers. Claim: Tesco. Every little helps.