Schiesser
Euro RSCG, Munchen
[2.97.064]
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Schiesser [00:20]# An interesting campaign devised to dust off the slightly antiquated image Schiesser brand underwear has acquired over the years and using “real” looking models who chatter on about their attitude towards underwear. (The first woman likes bras that emphasize her ample bosom, the second one – who is no spring chicken – has an erotically charged relational to her underwear, while the third woman just wears sexy lacy bras for the sake of her boyfriend.)
- Client Schiesser
- Ad Agency Euro RSCG, Munchen
- Art Director Margot Hammerschmidt
- Copywriter Carlos Obers
- Production Company Neue Sentimental Film, Frankfurt am Main
- Director Ralf Schmerberg