“Jewellers” + “Restaurant” [00:30]# Two commercials from a campaign that seeks to drive usage of the Visa card by showing how payment by card makes life easier than traditional forms of payment. “Jewelers” shows a supermarket that resembles an expensive jewelry store, illustrating that while Visa is already used for more expensive purchases, it can also be used for buying smaller, everyday things in life. “Restaurant: dramatizes how relying on a cash can lead to embarrassing situations and that it is far easier to use Visa.