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Bartle Bogle Hegarty (BBH), London

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Audi A3 “Gauntlet” [01:00]# In a manner akin to the Boddington commercials, this spot for the Audi A3 Manages to have its cake and eat it too. After wallowing in striking black and white images of an Audi safely making its way through hellish territory complete with fireballs falling from the sky and an evil spirits presiding over the mayhem (shades of Tony kaye’s famous Dunlop commercial here), the final images deftly deflate the pathos of all that came before: When final dramatic confrontation with the masked devil occurs, the driver sardonically rolls his eyes reverses and heads back. Claim:.”Audi “A3. Big enough if you are.”

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Audi A3 "Gauntlet" [01:00]# In a manner akin to the Boddington commercials, this spot for the Audi A3 Manages to have its cake and eat it too. After wallowing in striking black and white images of an Audi safely making its way through hellish territory complete with fireballs falling from the sky and an evil spirits presiding over the mayhem (shades of Tony kaye's famous Dunlop commercial here), the final images deftly deflate the pathos of all that came before: When final dramatic confrontation with the masked devil occurs, the driver sardonically rolls his eyes reverses and heads back. Claim:."Audi "A3. Big enough if you are."

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