Audi 100
Bartle Bogle Hegarty (BBH), London
[2.91.069]
More Info
Audi 100 “Avoid” [01:00]# A clear, sunny day. An Audi drives into a tunnel and, seconds later, we see the terrified expression of the driver in close-up. His whole life flashes before him in a rapid succession of images. But fortunately, the car he’s driving is an Audi, “designed to avoid accidents rather that confront them.” Car and driver emerge from the tunnel unscathed. “Vorsprung durch Technik. Because you’ve got your whole life in front of you.”
- Client Audi 100
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Graham Watson
- Copywriter Bruce Crouch
- Production Company Phoenix Films, Dubai
- Director Brian Griffin