Kronenbourg I, II & III [00:20]# Using relatively simple means, these spots for Kronenbourg cleverly manage to illustrate the beer’s claim, “The taste of the world.” While we see only an ECU of beer in a glass with a bit of foam running down its side, the soundtrack consists of a weather forecast, and announcements as heard at railway stations and at the start of a space shuttle, thus evoking some faraway places indeed.