Campaign
TBWA, Paris
[4.91.126]
More Info
Virgin Megastores “La Déessee” [01:00]# A tongue in cheek commercial in the style of German Expressionist cinema shows archaic times when the masses were starved of culture. An enormous woman swathed in white appears atop a gain structure as the savior. And since that time, “the cult of Virgin Megastores has endured from 10 to midnight in the greatest cities of the world.”
- Client Virgin Megastores
- Ad Agency TBWA, Paris
- Art Director Philippe Pollet-Villard
- Copywriter Edward McCain
- Production Company In-House, London
- Director Philippe Pollet-Villard
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