Benson & Hedges
Wells Rich Greene, New York
[4.91.133]
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Benson & Hedges “The Dis-advantage” [01:00]# A series of humorous black and white vignettes that depict the disadvantages of the then newly launched Benson & Hedges cigarettes. The true disadvantage – the fact that smoking longer cigarettes might give one cancer even sooner – was clearly no issue at the time.
- Client Benson & Hedges
- Ad Agency Wells Rich Greene, New York
- Art Director Steve Greene
- Copywriter Dick Rich
- Production Company Zieff Films, New York
- Director Howard Zieff
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