Informationszentrum Beton
Springer & Jacoby, Hamburg
[2.92.080]
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Informationszentrum Beton “Die Brücke” [00:30]# Filmed in an unusual manner that generates a lot of suspense, this commercial shows us the tense moment of a man who is about to drive into a tunnel and sees a jet landing on top of this very tunnel. Throughout the spot there are quick cuts to a super that sums up the thought going through the drier’s head: “Let’s hope it is concrete.”
- Client Informationszentrum Beton
- Ad Agency Springer & Jacoby, Hamburg
- Art Director Martin Schmidt
- Copywriter Ulrich Leschak
- Production Company Rene van den Berg Produkties, Hamburg
- Director Hans Kroeskamp
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