Apple “Le Cauchemar” [01:00]#
The boss of a big corporation sitting in his office. He presses some button to call his secretary but there is no reply. He goes from office to office only to discover that there is not a soul anywhere to be seen. He is all alone with all high-tech office equipment. Panicky, he runs down to the deserted porter’s office. On one of the video monitors he sees himself sitting in his office. Luckily, this turns out to have been a nightmare “to remind you,” so the VO, “that it is not the machines, the systems or the hierarchies that make up the wealth of a company – it is the people.” Cut to Apple logo.