Perrier
Ogilvy, Paris
[4.90.068]
More Info
Perrier “Le Lion” [00:30]# Jean-Paul Goude’s latest offering for Perrier features a thirsty woman and a huge lion, both crawling up some hill in the African savannah toward a bottle of Perrier. When they meet at the top of the hill there is a short ferocious battle of wills including a baring of fangs on both sides. Then the lion retreats, and the woman triumphantly enjoys her Perrier. Pay-off: “Water, air, life.Perrier.”
- Client Perrier
- Ad Agency Ogilvy, Paris
- Art Director Christian Reuilly
- Copywriter Bernard Bureau
- Production Company Pac, Paris
- Director Jean-Paul Goude