
Apple Computer
CLM BBDO, Paris
[2.89.067]
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Apple “L´Héritér” [01:00]# A man shows his teenage son his industrial empire. While the son listens with a somber expression, the father soliloquizes: “One day all of this will be yours – the factories, the machines, the people. But remember that when it comes to making decisions you’ll be all alone. You won’t be able to count on them. Their interest is not yours.. All these people who will be working for you are only there to carry out tasks, not to think. If they start thinking, they’ll want to change things. And that’s not within their competency. Don’t ever forget that they owe you everything.” VO: “There are different ways of running a company. This is one of them. Fortunately there are others”. Cut to Apple logo.
- Client Apple Computer
- Ad Agency CLM BBDO, Paris
- Art Director Eric Holden
- Copywriter Grégoire Delacourt
- Production Company Telema, Paris
- Director Claude Miller
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