Audi 80
Bartle Bogle Hegarty (BBH), London
[3.89.064]
More Info
Audi 80 “Mont Saint-Michel” [00:45]# An Audi driving along French country roads, its driver rather annoyed by the heavy traffic. VO: “If there’s one thing guaranteed to upset a Frenchman it’s when something comes between him and “li weekend.” Cut to view of Mont Saint-Michel, which appears to be his destination. VO: “Especially when ‘le ne sais quoi.” Cut to sultry beauty waiting in Mont Saint-Michel, which as a result of the rising tide, is already cut off from the mainland. But fortunately the Audi, with its fully galvanized body and its 10-years anti-corrosion warranty, doesn’t mind a little water and drives right through the waves. BO: “The Audi 80. ‘Vorsprung durch Technik’ as they say on Mont Saint-Michel”.
- Client Audi 80
- Ad Agency Bartle Bogle Hegarty (BBH), London
- Art Director Graham Watson
- Copywriter Mike Cozens
- Production Company Challenge, London
- Director Roger Lunn