Toyota
Saatchi & Saatchi, Paris
[1.00.077]
More Info
Toyota Yaris Verso “Le réveil”
A young couple in bed. The alarm clock rings. He jumps out of bed, dresses hurriedly and takes off in his Toyota Yaris Verso, driving through a neon-lit nocturnal cityscape. When he finally stops it’s in front of a maternity ward, he calls his girlfriend. She has taken the time it took him to get there: “25 minutes, 13. Not so bad, honey!”
- Client Toyota
- Ad Agency Saatchi & Saatchi, Paris
- Art Director Bertrand Pallatin
- Copywriter Edgard Montjean
- Production Company Quad, Paris
- Director Bruno Aveillan
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