Vex Hard Lemonade
Gee Jeffery & Partners/GJP, Toronto
[1.00.092]
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Vex Hard Lemonade “Class Reunion”, Living Together” + “2 Days to Payday” [00:15]
“Something to be vexed about” is the theme of this campaign for an alcoholic lemonade called “Vex.” Filmed in deliberately amateurish fashion, each short spot presents a brief extract from a particularly “vexing” everyday situation.
- Client Vex Hard Lemonade
- Ad Agency Gee Jeffery & Partners/GJP, Toronto
- Art Director Greg Trinier
- Copywriter Brett Channer
- Production Company Crush, Toronto
- Director Brett Channer
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