Campaign
Laforet / In-House, Tokyo
[1.00.132]
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Laforet Harajuku “Nude Town”, “Nude Lunch”, “Western” + “Ski” [00:15]
Laforet Harajuku is a very popular fashion store in Tokyo. Their claim is: “Nude or Laforet.” In the first campaign for the store we see scores of people dressed in nothing but their (very conservative looking) underwear going about their everyday business as if it were nothing special. The second campaign features rather odd looking puppets in an intentionally low tech animation technique.
- Client Laforet Harajuku
- Ad Agency Laforet / In-House, Tokyo
- Art Director Takuya Onuki
- Copywriter Hiroaki Yokomichi
- Production Company Pyramid Films, Tokyo
- Director Hideki Kuroda
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