Nike
Wieden + Kennedy, Portland
[2.00.153]
More Info
Nike Crosstraining “Snowball” + “Racing Marion” [01:00]
This spot puts the viewer in the driver’s seat. The main character is represented only by a pair of arms and a few grunts of fear or pain. The rest is left to the viewer’s imagination. More importantly, the viewer gets to control the fate of the main character by going to the Nike website and choosing from different endings for the spots. (On our tape, we present two alternative endings for each of the two spots featured.)
- Client Nike
- Ad Agency Wieden + Kennedy, Portland
- Art Director Andy Fackrell
- Copywriter Dylan Lee
- Production Company Mars Media, Sterling
- Director Johan Renck
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