![Peugeot](https://www.luerzersarchive.com/wp-content/uploads/2003/04/28590.jpg)
Peugeot
BETC, Paris
[4.03.097]
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Peugeot “Métamorphose” (00:45)# It’s almost pitiful, this ancient car wreck on the curb. Whenever anyone happens to pass by, it plays its favourite song on its old and rusty car radio. But still the passers-by give it the cold shoulder treatment. Fortunately, the car has another trick up its sleeve. It summons all its remaining power to transform itself into the new Peugeot 206 for a few short seconds before collapsing again. And it works… the passing couple are quite amazed.
- Client Peugeot
- Ad Agency BETC, Paris
- Art Director Eric Holden
- Copywriter Rémi Noel
- Production Company Wanda
- Director Philippe Andre
More: BETC Paris
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