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Bucegi Beer

Leo Burnett/Target, Bucharest

[4.03.103]

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Bucegi Beer “The Dwarf Maker” (00:45)# This is a documentary style spot showing a slice of ordinary folks’ lives in the former eastern bloc and their methods of dealing with the novel challenges of capitalism. They include the garden gnome producer featured here, who comes up with a great idea after the contractor of a huge order of garden gnomes passed away unexpectedly. Que sera sera, as they say, sometimes for the worse, but sometimes for the better, too…

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Bucegi Beer "The Dwarf Maker" (00:45)# This is a documentary style spot showing a slice of ordinary folks’ lives in the former eastern bloc and their methods of dealing with the novel challenges of capitalism. They include the garden gnome producer featured here, who comes up with a great idea after the contractor of a huge order of garden gnomes passed away unexpectedly. Que sera sera, as they say, sometimes for the worse, but sometimes for the better, too…

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