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BBDO, New York

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FedEx “MBA” (00:30)# Students are unfortunately often thought of as snooty know-it-alls, a common prejudice capitalized on by this FedEx spot. A newly-qualified graduate with an MBA in economics is asked to help with a problem at his new firm and very eagerly agrees to do so. Imagine his surprise at finding out that the problem is affecting the shipping department. “But I’ve got an MBA!” he immediately and self-importantly protests. That, of course, changes everything… because one obviously first has to explain to him how the shipping department functions.

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FedEx "MBA" (00:30)# Students are unfortunately often thought of as snooty know-it-alls, a common prejudice capitalized on by this FedEx spot. A newly-qualified graduate with an MBA in economics is asked to help with a problem at his new firm and very eagerly agrees to do so. Imagine his surprise at finding out that the problem is affecting the shipping department. “But I’ve got an MBA!” he immediately and self-importantly protests. That, of course, changes everything… because one obviously first has to explain to him how the shipping department functions.

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