Xue Li Soft “Office” (00:30)# The Asian Brand Xue Li Soft resorts to some bizzare and not entirely plausible methods in this spot. We see the heroine in an office reeling over backwards with her chair, just like in a home video show on TV. But she next swings forward again and hits her head on the table. The table duly collapses and, as if this weren’t enough, the PC tumbles on the poor girls head. “Hard things may hurt,” the claim informs us, “try something soft instead” … as in Xue Li Soft. Gold medal at the Times Asia-Pacific Awards.