Coca-Cola
Mother, London
[2.04.111]
More Info
Coca Cola “I wish” (01:00)# Coca-Cola emphasize collective solidarity in this spot, indirectly reminding viewers of the early 70s when the Coke song, “I’d like to teach the world to sing” by the New Seekers, was a worldwide hit. Why not make someone happy with a smile or a gesture, even if only for a brief moment? Shake off your quotidian worries and face the day head-on! The young woman in this spot is trying to bring stress relief and make people smile with the help of a bottle of Coke and some music, too. And it appears to be working! We should all emulate her shining example. Like in a chain reaction of goodwill. Sounds great, doesn’t it?
- Client Coca-Cola
- Ad Agency Mother, London
- Production Company Small Family Business, London
- Director Ringan Ledwidge
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